A lot of them have a "gotcha" mentality which means they're after something sensational, quirky or different to make their name at their TV station, radio outlet or newspaper. The media interview - a very important (integral) part of your media relations strategy. You have to deliver your information in an entertaining way if you want the media to use you and use you often as well as use more of your material each time. When Henry Kissinger was Secretary of State for the USA in the 1970s he used to stride into huge media conferences and ask the crowd: "Okay, anyone here got any questions to go with my answers". . The media can do lots of nasty things to you, like wrecking your career for one, IF YOU LET THEM. Guess what else they're doing? If it's one of those dreaded "doorstop" interviews, often they're appealing to opposition news directors at the TV stations in their city or area. Guess what else they're doing? If it's one of those dreaded "doorstop" interviews, often they're appealing to opposition news directors at the TV stations in their city or area.
Yes, it's true, you have to be really careful with any media interview, particularly if you're dealing with Western media. Henry knew the ropes allright.
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